Tuesday 9 December 2014

Album cover (ANALYSIS)

These examples show highly conventional drum and bass album covers. To start off it is noticeable to say they all match a certain style that links to drum and bass music/culture. Very similar colour schemes are used and all have a very professional finish.


As someone who is a listener of drum and bass music, I can tell you that this (left) is a generic drum and bass album cover. The use of speakers and other drum and bass production equipment usually takes a part in the visuals. For instance in this there are numerous speakers in the back ground. The use of font is also generic as its sharp, bold, noticeable and interesting. The use of colours also successful, as noticeably, the glowing neon is only around the fonts and logos, which are the most important part of the cover, as these arts need to be noticed. There is also a futuristic feel to the cover which also links to drum and bass's synthetic and technological sound.

With in this album cover, there is use of simplistic shapes, and although this is a simple design, it is conventional as it has an abstract feel to it. The use of stroke on the shapes creates a 3D effect. Compositionally, the whole of the space is filled which shows a successful design.
The use of the red box, bottom left, is to highlight some of the features in the album. The colour red was a good choice as its sticks out to the rest due to the fact it contrasts vastly to the rest of the cover. The isometric shapes that appear to be broken apart also relate to the 'bass' in the music as bass cause movement in surroundings.



This album cover made by the same company (drum and bass arena) utilises the usual logo that this company owns, but also includes so light cross hatching behind to give the simple shapes more complex characteristics. The colours used are inverted in relation to this previous album cover. The black background allows the yellow type and shapes to be more noticeable, as yellow is a very bright colour. At the bottom of the cover, there is also a list of some of the artists who's work is featured in album. This allows the audience to get a preview of who they will be able to listen to when buying this CD.

This cover art is very different to the rest that I have previously discussed. Compared to the more bold and sharp vibe used in the others, this is much more curvaceous and flowing, I would even say they are more artistic. The 'mish-mash' of colour intrigues the target market, but does not take the focus away from the large logo 'UKF'. As it reads "Summer Drum and Bass" the colours match perfectly to a summer mood, with conatations of warmth and nature. UKF are obviously going for a different look to Drum and Bass Arena but both different looks work which shows how versatile drum and bass is and how the big companies in drum and bass tackle the different things favourited by people within their audiences.





























As drum and bass is arguably different to some other genres such as Pop and Rock, there are very few drum and bass groups, usually, it is one producer who produces tracks and is then asked to do an event with various other producers. They do one hour sets of mixing tracks featuring an Mc. Drum and bass events rarely focus on one of the artists by themselves. The rough eroded effect used through out the whole event advertisement relates to the urban setting of this genre and also a destructive bass line provided by the artists. The various use of font and wild imagery creates.an effect of chaos. The main sponsor or organiser (Low Down Deep) is placed directly in the middle, this tells the reader who is organising the event.

This is one of the only drum and bass events where it focuses primarily on one artist and they are the only talent involved, apart from a small support from one other DJ in this case. This may because, although well known in the UK, comes from Belgium. But in relation to the event page art, there are similarities to the UK cover art and event pages, for instance, there is use of shapes and colour scheme, as well as eroded/light effects. Similarly to the drum and bass arena album cover, there is use of a red section giving more important details on the subject. On the other hand, unlike the UK work, there is more advertisement on this piece (at the bottom) of companies or businesses that are sponsoring the event.





Ancillary research: drum and bass covers


























Friday 5 December 2014

Tuesday 2 December 2014

Shortening the length of the song.

We have made a joint decision to edit the length of our song, this was because the original length of the song is 5 minutes 16 seconds. We felt like this was too long and a huge section of this was repetitive, with our genre being drum and bass the same beats were being repeated over a long duration and we figured that if we tried to fill all of the space of the original song the audience may start to find our music video boring. We have now cut the song to 4 minutes 27 seconds.