Final Music Video

Evaluation Q4 - what have you learned from your audience feedback?

FINAL DIGIPAK ADVERTISEMENT

FINAL 6 PANELS.

Evaluation Q uestion 3 - How did you use new media technolgoies in the construction and research, planning and evaluation stages?

Q1 - In what ways does your media products use, develop or challenge forms and conventions of real media products?

Question 2: How effective is the combination of your main products and ancillary texts?

Album/Genre advertisements

After doing research into drum and bass album/EP advertisements, I was unable to find one that is suitable for our genre.

Using photoshop to create the first draft for our digipak.

Album cover (ANALYSIS)

These examples show highly conventional drum and bass album covers. To start off it is noticeable to say they all match a certain style that links to drum and bass music/culture. Very similar colour schemes are used and all have a very professional finish.

As someone who is a listener of drum and bass music, I can tell you that this (left) is a generic drum and bass album cover. The use of speakers and other drum and bass production equipment usually takes a part in the visuals. For instance in this there are numerous speakers in the back ground. The use of font is also generic as its sharp, bold, noticeable and interesting. The use of colours also successful, as noticeably, the glowing neon is only around the fonts and logos, which are the most important part of the cover, as these arts need to be noticed. There is also a futuristic feel to the cover which also links to drum and bass's synthetic and technological sound.

With in this album cover, there is use of simplistic shapes, and although this is a simple design, it is conventional as it has an abstract feel to it. The use of stroke on the shapes creates a 3D effect. Compositionally, the whole of the space is filled which shows a successful design.
The use of the red box, bottom left, is to highlight some of the features in the album. The colour red was a good choice as its sticks out to the rest due to the fact it contrasts vastly to the rest of the cover. The isometric shapes that appear to be broken apart also relate to the 'bass' in the music as bass cause movement in surroundings.

This album cover made by the same company (drum and bass arena) utilises the usual logo that this company owns, but also includes so light cross hatching behind to give the simple shapes more complex characteristics. The colours used are inverted in relation to this previous album cover. The black background allows the yellow type and shapes to be more noticeable, as yellow is a very bright colour. At the bottom of the cover, there is also a list of some of the artists who's work is featured in album. This allows the audience to get a preview of who they will be able to listen to when buying this CD.

This cover art is very different to the rest that I have previously discussed. Compared to the more bold and sharp vibe used in the others, this is much more curvaceous and flowing, I would even say they are more artistic. The 'mish-mash' of colour intrigues the target market, but does not take the focus away from the large logo 'UKF'. As it reads "Summer Drum and Bass" the colours match perfectly to a summer mood, with conatations of warmth and nature. UKF are obviously going for a different look to Drum and Bass Arena but both different looks work which shows how versatile drum and bass is and how the big companies in drum and bass tackle the different things favourited by people within their audiences.





























As drum and bass is arguably different to some other genres such as Pop and Rock, there are very few drum and bass groups, usually, it is one producer who produces tracks and is then asked to do an event with various other producers. They do one hour sets of mixing tracks featuring an Mc. Drum and bass events rarely focus on one of the artists by themselves. The rough eroded effect used through out the whole event advertisement relates to the urban setting of this genre and also a destructive bass line provided by the artists. The various use of font and wild imagery creates.an effect of chaos. The main sponsor or organiser (Low Down Deep) is placed directly in the middle, this tells the reader who is organising the event.

This is one of the only drum and bass events where it focuses primarily on one artist and they are the only talent involved, apart from a small support from one other DJ in this case. This may because, although well known in the UK, comes from Belgium. But in relation to the event page art, there are similarities to the UK cover art and event pages, for instance, there is use of shapes and colour scheme, as well as eroded/light effects. Similarly to the drum and bass arena album cover, there is use of a red section giving more important details on the subject. On the other hand, unlike the UK work, there is more advertisement on this piece (at the bottom) of companies or businesses that are sponsoring the event.

Ancillary research: drum and bass covers

Split screen

https://www.youtube.com/watch?v=oOZY7Yks6hI

Shortening the length of the song.

We have made a joint decision to edit the length of our song, this was because the original length of the song is 5 minutes 16 seconds. We felt like this was too long and a huge section of this was repetitive, with our genre being drum and bass the same beats were being repeated over a long duration and we figured that if we tried to fill all of the space of the original song the audience may start to find our music video boring. We have now cut the song to 4 minutes 27 seconds.

Test shots: Lighting and tints.

As we are filming in tunnels and at night time we found that the use of the light was necessary. We have also considered using tints on some of our performance shots as this will help us create the effect that we are looking for. There are 3 different coloured tints available, including blue, red and orange. 

I think that the orange and red tints do not create the atmosphere that we are looking for because it creates a warming, mellow mood and this is not conventional in drum and bass music. However it does contrast well with the blue tint which portrays a cold and unorthodox atmosphere. I feel like the blue tint would be good to use when filming in the bypass and in the car park today, it will be dark so the light should be more effective than the previous times that we have used it during the day.

ADD PICTURES/ VIDEOS

Feedback on the shots.

We found that the smoking shots didn't go to plan, a big factor was that we planned to film the smoking part in the dark but all our shooting times ended up being during the day. I have found this clip from a music video called: "R.A.K "Brividi" Prod ARNE BEATS OFFICIAL VIDEO" The smoking looks good, i think its a good idea to have the smoke in slow motion but part of it being at a normal speed so, similar to this video as it shows the contrast. Also, i like how half of the screen is cut off with a black background and the details of the song are written in white on top of the black writing Whilst the smoke is still showing in the other half of the frame.

 


There was an additional moment in this music video where there is a an overlay of the artist walking, this is placed over a shot of the location. This looks as if it is filmed on a fig rig. It would be a good idea to get some footage when we go out today that we can play around with to try to get the same effect. As i feel like this would fit in well with our music video. We are filming today after 6th form in Raynes Park bypass and in a abandoned car park in new malden, this is where we could film the shots similar to the shots in the two clips that i have embedded.

Draft one.

This is the first draft of our music video for our media assignment. From watching and putting together this first draft we can identify certain things we need to amend and alter, we have even decided to go and film more footage as we were not happy with.

The first point is that we decided our song (Primal instinct by Mefjus and Bowsar featuring Mc Makism) is far too long at a full length of 5 minutes 26 seconds, and so thought it was necessary to cut a long part of the middle of the song as all it consists of a boring repetive drum beat and some neuro funk/drum and bass synths. There are no lyrics, so it is not a problem to cut it out. By doing this we allow ourselves more time to focus on the remaining length of the music video.

Next, various shots are not framed accurately and the top of the artists head is cut off, so to rectify these mistakes, we will re shoot those specific shots making sure that each shot is framed to the highest of our ability. It is important to focus on the backgrounding of the shots as well as the artist.

As well as this, we have decided we need to cut our shots more frequently and a lot faster, to match the high tempo of the track, at the moment the editing is relatively slow, and although cut to the beat in areas, needs to be cut fast paced so it look like it matches when  it is being viewed whilst listening to the song to as a finished product. This is conventional to drum and bass tracks and so we need to stick to it. 

Test shots on the GoPro

The video above shows some footage that we took using the GoPro, this was done within our school grounds. We initially had the idea to use the GoPro to shoot some shots in our music video, however we didn't think it was necessary as we thought that the DSLR was to a high enough quality and anything that we wanted to film on the GoPro, we could do through editing for example: slow motion and time lapse. Another problem that we had with using the GoPro is that in order to use it we needed to download an app in to run it on but neither of us in the group was able to download the app which restricted us.

I feel like the quality of the picture is that of a lower standard to the quality if the DSLR. As you can see in the footage of above, it is not at a high quality. We filmed the walk from the outside playground where we were filming back to the class room.

Reviewing our progress

Our first trip out didn't go to plan, we had planned to film for the majority of the day in Leake Street tunnel. However, when we got to our destination and set up the camera we found that the battery was only on one bar of battery which meant that we had to rush the shots that we managed to get in the short time span that we had. We then come back to 6th form to get a newly charged battery and headed out to New Malden bypass in which we managed to get some more shots. We also looked at a location in which we originally planned to film but we found that the bridge was closed as works are being done until the end of December. In which we took action and found an alternative location.

Our second trip out was much more of a successful trip, we managed to get more organised and well framed shots. We Also looked for additional locations in London. We filmed on a few bridges near south bank and got some establishing shots of our surroundings.          

Our next trip was also successful, we went back to our second location in Raynes Park and we reframed the previous shots that were out of focus or out of frame when we previously filmed in the location. We also got additional shots to fill in some of the space in our music video as in our first draft there are a few gaps in between performance shots.                                                                                                                                                                                                                                                                                                                   

FeedBack Video

Inspiration for our music video.

I found a editing technique which looks like it would fit in well with our music video, its an overlay of shots with a fade on it. It would be a good idea to play about with similar idea's and to try out some test shots. This could be used as a chance to potentially show flash backs etc. Almost as if the artist is looking back on the past.



Additionally, we planned on our storyboard that we will have some close ups and extreme close ups of the artist smoking. I have found a few shots that look aesthetically pleasing, the use of black and white and the angles in which they use make the shots effective. The use of smoking would be a good thing to include in our music video as in links in with the themes of youth culture and rebellion.



The next video shows the use of the fish eye effect, this would look good when on bridges and in leak street tunnel. We can do this on the go pro, before we film however we will need to do some test shots and these will later be uploaded to the blog. Another thing that would be a good idea to include would be aspects of the city, we could cut between the different types of lifestyle, this would help portray the theme of city life.



Split screen, i think that the use of split screen could be effective if used in the right way. This would give the video an eery effect and that is what we are looking for as it links in with our genre of drum and bass. The use of the split screen could potentially show the difference in the artists personality/ the different lifestyles that he has expereienced.



Drum and bass music is generally upbeat and fast, this means that we need to ensure that we cut quickly. However, it would be effective if we cut quicker than we should to give the effect that is seen in the clip below, we would need to cut exactly on the beat to make it work.



The use of a stencil when doing graffiti down in leak street tunnel. We will be making a stencil, similar to that of the one shown in the clip below. However, ours will say "Primal instinct" which is the name of our song. The use of graffiti in our music video will fit in well with our genre and themes as expressionism is important when thinking about youth culture.