Friday 26 September 2014

Rock Music Video analysis 1: Red Hot Chilli Pepper - Californication



Analysis

The type of video this falls into a category in relation to Andrew Goodwin's theory is disjunctive as the band are taking on roles that are nothing related to their everyday lives. As well as this, there is little narrative to the video, its an animation. It frames, what seems to look like a video game.

Editing

The editing in this music video cuts off the beat. This is stereotypical of a rock music video. Although, the footage is cut off the beat, it is still very fast paced and the irrelevant narrative makes it easy to watch, you do not get bored of watching it as its so spontaneous, you don't know whats going to happen next. For example, there is a quick transition from this snowboarder on top of the train, then going through the tunnel. There is then a jump cut to another animated figure swimming in the depth of the sea. This is very spontaneous and unpredictable, hence why the video does not get boring.










Camera work

As the majority of the video is an animation, there is little camera work used. However, there are sections where there are clips of the band playing there instruments. Conventionally, the main singer is framed the most with close ups and mid-shots. There are also some long shots of the whole band mid performance, this is also typical of rock music video.


Mise en scene
It is obvious to say that the band have no t shirts on and are showing their torso's off. This is another conventional characteristics in rock music videos, they may do this to look more gritty and 'hardcore'. Furthermore, the band footage has been shot infront of a green screen, footage of the sky has then been edited on to create some sense of location. The use of the sky could relate to them being 'sky high' as there is general links to drug use and rock music. as well as this, they may have used this to create the impression that they are out of reality, this goes hand in hand with the animation as it gives the audience an escape from everyday reality.

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