Carol Vernaillis. Lucy King

Carol vernallis analysed and compared the editing in music videos to the editing in hollywood films, she stated multiple examples of how they differed. For example, she found that in music video's the order of shots are unconventional. That they shift more freely between shots in no particular order. this differs to hollywood film because in hollywood films there is a conventional typical order of shots that are used. Another example is the discontinuity in music video's is completely different to hollywood as it is used a lot. Pop videos draw us in away from the narrative by foregrounding other structures and elements e.g. the music. Conversely, Hollywood films draw the audience in to the narrative with the use of continuity editing.

A further example of when Carol Vernallis compared music video's to Hollywood films is in music videos the multiplicity of incomplete sometimes obscure paths in comparison to Hollywood filming in which there is a single clear path between shots.

Additionally, i learned that Vernallis said that the shots of the artist will encourage us to piece together a 'Phantasmagorical body' meaning that there are a lot of shots that flick from body parts of the artist into fully body shots and this is an example of objectifying women. This is used a lot when an artist is trying to gain the approval of male fans. This is seen in almost all of Rihanna's music video's. The use of 'phantasmagorical body shots' allows the audience to perceive the artist in whatever way they desire, building a picture in their head of what the artist looks like based of the multiple shots of what each body part looks like.

Below are two examples of which approve Carol Vernallis' theory.


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