Grime/Hip-Hop Music video analysis 2: Astroid Boyz - Rinsa ft. Manga (roll deep)

"The setting that grime video's are typically set in are the streets and cities that the artist has grown up in. The main artist is being followed around by other people dressed similarly to them who are from the same class of people as the artist. The typical clothing that is worn in grime music video's are jeans and tracksuits (usually black or dark coloured) The connotations of the colour black are connected with power, death and evil. This is similar to the lyrics that are usually spoken in the music video's."

Mise en scene
It is arguable to point out that the mise en scene is highly related to the artist image, from what they are dressed in and the locations they have shot in. Attention and respect are two things most grime artist strive for and they achieve these by creating their own image, they need to stand out from the crowd and be noticeable. The artist in the video, 'The Astroid Boyz' wear a style of clothes called urban street wear, this allows them to create a link with their audience as most people who listen to this type of music dress this way. The clothes they wear are also heavily branded and as far as i know quite expensive, this is where the fans respect them. The locations shot in are parks, alleys, flats etc, these may link to the songs narrative but the also link to the origin of the genre which began on the streets as an underground genre. There is a shot of one of the artist infront of a brick wall, this creates realism and is also conventional of the genre, as are the other locations used.

Conventionally, grime artist never take on random roles, they always play themselves as they are trying to establish their image, unlike pop music where the artist image is already established which allows them to take on random roles. What makes a good grime artist is someone who is respectable, speaking truth and are generally likeable in terms of image and style to the audience.

Camera Work
The use of close ups are highly evident, this shows the artists facial expression and generally how they are reacting to what they are saying. There is also use of mid shots which let some of the background scenery and other artists in the group be seen by the audience. This also creates realism, as they are filming in an open area that hasn't been closed for filming, unlike pop music videos which are generically shot in a studio and don't look as realistic as videos such as this. This blatant realism is how the artists relate to the audience, as whats going on in the video may be highly relatable to the audiences own lives, as they are apart of and follow the same music culture.

Editing
The footage is edited on beat and at the same pace of the track. This is conventional of the genre as the lip synching is vitally important to make it look like the artists are saying their words there and then and not have it looking like they have pre-recorded it and just placed the footage with it. In addition to this, there were some effects included, for instance, when the there was a droned out wobbly sound, there was a linear wobble in the footage that made it look like a TV losing signal slightly. This is effective as it adds excitement to the footage and as it is in time with the music, the audience can begin to piece together the relationship between the video and the sound.