Research- Grime video analysis. Lucy King

This music video is an example of our genre- Grime.
The setting that grime video's are typically set in are the streets and cities that the artist has grown up in. The main artist is being followed around by other people dressed similarly to them who are from the same class of people as the artist. The typical clothing that is worn in grime music video's are jeans and tracksuits (usually black or dark coloured) The connotations of the colour black are connected with power, death and evil. This is similar to the lyrics that are usually spoken in the music video's.

The mise en scene is very specific to the brand image of the artist. It is important that the artist stands out in his own way and gains the audiences attention and respect. In this video you see a lot of different scenery such as parks, flats and alleys. All of these images that we see may relate to the songs narrative. There are shots in which the artist is standing in front of a brick wall down an alley. This gives the audience a sense of realism. Typically in grime music video's, the artist and the people within the music video will wear brands that link in to the youth culture of the recent time.

In most of grime music video's, in particular the one below. The artist are themselves in the video's which helps the audience relate to what the artist is singing/rapping about. You will find many of the audience will be able to relate in some way or another to the setting or the lyrics.

The shots used in this video are many close ups to show the facial expressions of the artist/s and mid shots so you still focus on the artist but also on the scenery in the background and whats going on around them. This is to show that they are everyday people and that everything that's happening/ has happened to the artist could happen to anyone and this is how he relates the lyrics and the song to the audience.