Tuesday 9 December 2014

Album cover (ANALYSIS)

These examples show highly conventional drum and bass album covers. To start off it is noticeable to say they all match a certain style that links to drum and bass music/culture. Very similar colour schemes are used and all have a very professional finish.


As someone who is a listener of drum and bass music, I can tell you that this (left) is a generic drum and bass album cover. The use of speakers and other drum and bass production equipment usually takes a part in the visuals. For instance in this there are numerous speakers in the back ground. The use of font is also generic as its sharp, bold, noticeable and interesting. The use of colours also successful, as noticeably, the glowing neon is only around the fonts and logos, which are the most important part of the cover, as these arts need to be noticed. There is also a futuristic feel to the cover which also links to drum and bass's synthetic and technological sound.

With in this album cover, there is use of simplistic shapes, and although this is a simple design, it is conventional as it has an abstract feel to it. The use of stroke on the shapes creates a 3D effect. Compositionally, the whole of the space is filled which shows a successful design.
The use of the red box, bottom left, is to highlight some of the features in the album. The colour red was a good choice as its sticks out to the rest due to the fact it contrasts vastly to the rest of the cover. The isometric shapes that appear to be broken apart also relate to the 'bass' in the music as bass cause movement in surroundings.



This album cover made by the same company (drum and bass arena) utilises the usual logo that this company owns, but also includes so light cross hatching behind to give the simple shapes more complex characteristics. The colours used are inverted in relation to this previous album cover. The black background allows the yellow type and shapes to be more noticeable, as yellow is a very bright colour. At the bottom of the cover, there is also a list of some of the artists who's work is featured in album. This allows the audience to get a preview of who they will be able to listen to when buying this CD.

This cover art is very different to the rest that I have previously discussed. Compared to the more bold and sharp vibe used in the others, this is much more curvaceous and flowing, I would even say they are more artistic. The 'mish-mash' of colour intrigues the target market, but does not take the focus away from the large logo 'UKF'. As it reads "Summer Drum and Bass" the colours match perfectly to a summer mood, with conatations of warmth and nature. UKF are obviously going for a different look to Drum and Bass Arena but both different looks work which shows how versatile drum and bass is and how the big companies in drum and bass tackle the different things favourited by people within their audiences.





























As drum and bass is arguably different to some other genres such as Pop and Rock, there are very few drum and bass groups, usually, it is one producer who produces tracks and is then asked to do an event with various other producers. They do one hour sets of mixing tracks featuring an Mc. Drum and bass events rarely focus on one of the artists by themselves. The rough eroded effect used through out the whole event advertisement relates to the urban setting of this genre and also a destructive bass line provided by the artists. The various use of font and wild imagery creates.an effect of chaos. The main sponsor or organiser (Low Down Deep) is placed directly in the middle, this tells the reader who is organising the event.

This is one of the only drum and bass events where it focuses primarily on one artist and they are the only talent involved, apart from a small support from one other DJ in this case. This may because, although well known in the UK, comes from Belgium. But in relation to the event page art, there are similarities to the UK cover art and event pages, for instance, there is use of shapes and colour scheme, as well as eroded/light effects. Similarly to the drum and bass arena album cover, there is use of a red section giving more important details on the subject. On the other hand, unlike the UK work, there is more advertisement on this piece (at the bottom) of companies or businesses that are sponsoring the event.





Ancillary research: drum and bass covers


























Friday 5 December 2014

Tuesday 2 December 2014

Shortening the length of the song.

We have made a joint decision to edit the length of our song, this was because the original length of the song is 5 minutes 16 seconds. We felt like this was too long and a huge section of this was repetitive, with our genre being drum and bass the same beats were being repeated over a long duration and we figured that if we tried to fill all of the space of the original song the audience may start to find our music video boring. We have now cut the song to 4 minutes 27 seconds.

Tuesday 25 November 2014

Test shots: Lighting and tints.

As we are filming in tunnels and at night time we found that the use of the light was necessary. We have also considered using tints on some of our performance shots as this will help us create the effect that we are looking for. There are 3 different coloured tints available, including blue, red and orange. 

I think that the orange and red tints do not create the atmosphere that we are looking for because it creates a warming, mellow mood and this is not conventional in drum and bass music. However it does contrast well with the blue tint which portrays a cold and unorthodox atmosphere. I feel like the blue tint would be good to use when filming in the bypass and in the car park today, it will be dark so the light should be more effective than the previous times that we have used it during the day.



ADD PICTURES/ VIDEOS

Feedback on the shots.

We found that the smoking shots didn't go to plan, a big factor was that we planned to film the smoking part in the dark but all our shooting times ended up being during the day. I have found this clip from a music video called: "R.A.K "Brividi" Prod ARNE BEATS OFFICIAL VIDEO" The smoking looks good, i think its a good idea to have the smoke in slow motion but part of it being at a normal speed so, similar to this video as it shows the contrast. Also, i like how half of the screen is cut off with a black background and the details of the song are written in white on top of the black writing Whilst the smoke is still showing in the other half of the frame.

 


There was an additional moment in this music video where there is a an overlay of the artist walking, this is placed over a shot of the location. This looks as if it is filmed on a fig rig. It would be a good idea to get some footage when we go out today that we can play around with to try to get the same effect. As i feel like this would fit in well with our music video. We are filming today after 6th form in Raynes Park bypass and in a abandoned car park in new malden, this is where we could film the shots similar to the shots in the two clips that i have embedded.

Friday 21 November 2014

Draft one.


This is the first draft of our music video for our media assignment. From watching and putting together this first draft we can identify certain things we need to amend and alter, we have even decided to go and film more footage as we were not happy with.

The first point is that we decided our song (Primal instinct by Mefjus and Bowsar featuring Mc Makism) is far too long at a full length of 5 minutes 26 seconds, and so thought it was necessary to cut a long part of the middle of the song as all it consists of a boring repetive drum beat and some neuro funk/drum and bass synths. There are no lyrics, so it is not a problem to cut it out. By doing this we allow ourselves more time to focus on the remaining length of the music video.

Next, various shots are not framed accurately and the top of the artists head is cut off, so to rectify these mistakes, we will re shoot those specific shots making sure that each shot is framed to the highest of our ability. It is important to focus on the backgrounding of the shots as well as the artist.

As well as this, we have decided we need to cut our shots more frequently and a lot faster, to match the high tempo of the track, at the moment the editing is relatively slow, and although cut to the beat in areas, needs to be cut fast paced so it look like it matches when  it is being viewed whilst listening to the song to as a finished product. This is conventional to drum and bass tracks and so we need to stick to it. 


Tuesday 18 November 2014

Test shots on the GoPro



The video above shows some footage that we took using the GoPro, this was done within our school grounds. We initially had the idea to use the GoPro to shoot some shots in our music video, however we didn't think it was necessary as we thought that the DSLR was to a high enough quality and anything that we wanted to film on the GoPro, we could do through editing for example: slow motion and time lapse. Another problem that we had with using the GoPro is that in order to use it we needed to download an app in to run it on but neither of us in the group was able to download the app which restricted us.

I feel like the quality of the picture is that of a lower standard to the quality if the DSLR. As you can see in the footage of above, it is not at a high quality. We filmed the walk from the outside playground where we were filming back to the class room.



Reviewing our progress

Our first trip out didn't go to plan, we had planned to film for the majority of the day in Leake Street tunnel. However, when we got to our destination and set up the camera we found that the battery was only on one bar of battery which meant that we had to rush the shots that we managed to get in the short time span that we had. We then come back to 6th form to get a newly charged battery and headed out to New Malden bypass in which we managed to get some more shots. We also looked at a location in which we originally planned to film but we found that the bridge was closed as works are being done until the end of December. In which we took action and found an alternative location.

Our second trip out was much more of a successful trip, we managed to get more organised and well framed shots. We Also looked for additional locations in London. We filmed on a few bridges near south bank and got some establishing shots of our surroundings.          

Our next trip was also successful, we went back to our second location in Raynes Park and we reframed the previous shots that were out of focus or out of frame when we previously filmed in the location. We also got additional shots to fill in some of the space in our music video as in our first draft there are a few gaps in between performance shots.                                                                                                                                                                                                                                                                                                                   

Tuesday 11 November 2014

FeedBack Video

Inspiration for our music video.

I found a editing technique which looks like it would fit in well with our music video, its an overlay of shots with a fade on it. It would be a good idea to play about with similar idea's and to try out some test shots. This could be used as a chance to potentially show flash backs etc. Almost as if the artist is looking back on the past.



Additionally, we planned on our storyboard that we will have some close ups and extreme close ups of the artist smoking. I have found a few shots that look aesthetically pleasing, the use of black and white and the angles in which they use make the shots effective. The use of smoking would be a good thing to include in our music video as in links in with the themes of youth culture and rebellion.



The next video shows the use of the fish eye effect, this would look good when on bridges and in leak street tunnel. We can do this on the go pro, before we film however we will need to do some test shots and these will later be uploaded to the blog. Another thing that would be a good idea to include would be aspects of the city, we could cut between the different types of lifestyle, this would help portray the theme of city life.



Split screen, i think that the use of split screen could be effective if used in the right way. This would give the video an eery effect and that is what we are looking for as it links in with our genre of drum and bass. The use of the split screen could potentially show the difference in the artists personality/ the different lifestyles that he has expereienced.



Drum and bass music is generally upbeat and fast, this means that we need to ensure that we cut quickly. However, it would be effective if we cut quicker than we should to give the effect that is seen in the clip below, we would need to cut exactly on the beat to make it work.



The use of a stencil when doing graffiti down in leak street tunnel. We will be making a stencil, similar to that of the one shown in the clip below. However, ours will say "Primal instinct" which is the name of our song. The use of graffiti in our music video will fit in well with our genre and themes as expressionism is important when thinking about youth culture.

Monday 10 November 2014

Idea's for our music video:

I have come up with multiple idea's that would link in well with our genre of drum and bass. Firstly I thought that the use of masks and costumes to create an abstract atmosphere which links into the fast cuts that are conventional in relation to the drum and bass genre. I thought that we could link it in with words originally from the song that could relate to the action the artist is performing. The use of masks/ costumes could represent the current generation of youths and the necessity to hide their identities from others. This would overall have strong visuals and will help the audience relate to and interpret the artist in their own way. 

Additionally, i thought that we could make a flip book in which the artist could be seen in the music video flipping through the pages progressively seeing the changes around him. This would link in well with the genre and would make it more interesting, however in terms of making the flip book to a high quality (which would be needed) would take a long time and finding spare time to do this around both me and max's subjects and work outside of school would have been very difficult.

We thought that we could incorporate some well thought through graphics to give the music video more edge and to make it more creative. This is conventional to the drum and bass genre as we see cool graphics in most drum and bass music video's. 

Filming in the dark with lights would probably create the best effect as it will allow the scenery to be portrayed as quite grotty and unorthodox. This is a good thing because drum and bass music originates in the urban area's, relating most to middle class to lower class youths who grew up on the streets. This helps the audience relate to the artist. Filming in the dark also gives a sense of rebellion and the theme of not caring about the dangers surrounding the darkness. Which helps to convey the themes of youth culture. Furthermore, the use of the black and whet filter throughout the song incorporating some colour into parts that need to stand out. This was an initial idea of ours, we thought that putting a black and white filter on the music video would have a positive outcome as it could suggest that people who cannot relate to the genre may see it in black and white. 



Construction Post

During our first filming session on Friday the 7th of November, we encountered several issues, as well as this, we came across some things we were also very pleased with.

 First of all, we need to ensure that all of our shots are framed so that the top of the head of the person being filmed isn't cut off. As seen in the image, left, it makes the shot look messy and effects the composition. By moving the camera backwards slightly, we would have solved this problem. This is something to think about during our next filming session. We may have to re-shoot some of the shots to rectify these mistakes.






 The same thing happened in this shot, but the top of the head was even more cut off, almost half of the top of the cap is cut off. Similarly in the other shot, by moving the camera backwards or zooming out of the shot would have solved this issue. This shot would look much improved after a re-shoot taking into account the framing as more of the background will be in the image which will add more colour and form to the shot.







To film this shot, I had to climb a wall and stand above the camera. It was filmed on a fig rig, this is why the shot is not as straight and steady as we would've liked, practising use of the fig rig will improve this shot and make it look more professional. Despite this, we liked this shot as it is more creative than some others and therefore we are keen to keep it but re-shot to solve the problem of unsteadiness.



Noticeably, this shot is out of focus, this means we need to ensure that before recording the shot that the camera is in perfect focus so the shots are clear and professional. Although this shot is out of focus, I believe when it is re-shot, it will be successful as it is from a different angle to the rest of the shots we have and so, may be viewed as more interesting to the audience. I believe we need more interesting shots like this.




The main issue we came across was that after reaching our filming destination in London, Waterloo, we discovered that our camera only had one bar of battery left. This was detrimental to our filming as we had travelled very far just to film there, and we only got about 10 minutes footage before we had to leave due to the camera dying. Next time we have to make sure that we have been given a battery pack that's fully charged so we don't have to waste a trip again.



Tuesday 4 November 2014

Shooting schedule

After reviewing mine and Lucy's availability, we have made a decision on when we can shoot and what shots to shoot on the specific day. Here is our shooting session schedule:




Timetable.

I put together a timetable which shows the availability of both me and max, this is so we can establish  when we are both free so we can make it easier to find appropriate times and dates to add in extra filming.



Friday 31 October 2014

Costume preview


This video focus on all of the components of the costume that our artist 'Maxx' will be wearing through out the music video. The choice of costume was a delicate matter as we needed to ensure that it was conventional to drum and bass, but still allow the artist to have his own style.  Each component of the costume were picked individually, by both me and Lucy. During the research we did during the starting stages of the project, we looked at images of what modern drum and bass MC's currently wear. Here are some of the images we analysed:

 











TOP LEFT: Mc Eksman

TOP RIGHT: Mc Azza B

BOTTOM RIGHT: Mc Harry Shotta

BOTTOM LEFT: Mc Vapour
Evidently, our choice of costume was realistic in relation to realism and drum and bass stereotypes and conventions. In more detail, all of the examples we analysed are wearing hats and dark hoodies, jackets or t-shirts. We have taken this information and developed it into Maxx's 'style'. We are yet to see how the costume looks at the locations and during filming. We have full confidence that it will be perfect.

Friday 17 October 2014

The theme of youth culture and the different factors involved.

The youths in our modern society and how they are stereotyped/ represented.

We have ensured that our settings reflect the modern day youths, seeing as the drum and bass music genre is aimed at rebellious youths going against what is considered the norms or society.
One of our locations is in Leake street, this is a popular graffiti tunnel where any members of the public are legally allowed to graffiti down. The use of graffiti is one way out of many that youths can express themselves. In our song the lyrics suggest that "spitting bars" is the artists way of expressing himself and this all links to the theme of youth culture. As you can see in the video below, young people will do what they have to do to express themselves even it it means going against the law.





Gang culture : In this time period gangs have progressively gotten bigger and the numbers have increased. Drum and bass music is most popular in poorer, less established area's and from this, groups of people form. A lot of the youths living in these types of area's have grown up in an environment that glamourises violence and drugs within the rap/ drum and bass/ grime culture. Britain has become the most violent industrial nation and this is seen in our song "pin you down and rip your brain out through your nose G" The chances of being assaulted in the UK are higher than those of the US, with london becoming more dangerous than new york in recent years.

The video clip below informs us about weaponry regarding the youths of today, seeing as the use of weapons is increasing. This could potentially be down to the message that grime/ drum and bass artists give to them, linking to the name of our song "Primal instinct" as it is a humans primal instinct to survive and therefore protect themselves. And to do this you need to make money, a lot of youths turn to music hoping that they will make it, they follow in the steps of their favourite artists who they hope they can aspire towards.



Some would say that violence and aggression are other ways of expressionism, this is seen in a lot of drum and bass and grime music. The artist usually raps about things that the audience can relate to, these things can vary but they often include words of aggression and rebellion and this is why we thought that we should have the themes of our music video as City Life, Gang Culture and youth culture.







Tuesday 14 October 2014

Props





Music videos with favoured characteristics for inspiration

With in this post, I will be examining some music videos that have characteristics that we like and would like to use as inspiration in our music video. Although these tracks do not fall into the genre f drum and bass, which is our chosen genre, the genre of these videos is hip-hop which was formed from drum and bass. Furthermore, the visuals used interest us and are very similar to the atmosphere we are trying to create.

Video 1: Fliptrix - Duppying the style






From watching this music video we have decided that it incorporates locations and lighting that we wanted to include in our video. The darkness with low-key lighting creates a mysterious mood. As well as this, the editing through out this video is very interesting utilising different speed of footage and composition. These are features we must take into consideration to create the vibe that we originally wanted. This may mean that we need to do some practise shots in the locations with correct lighting to see if it looks anything like our original concept. Shots to practise include tracking shots and general shots with movement, keeping the camera steady is the difficult part, but it makes all the difference.






Video 2: Ramson Badbonez- February- Whateva Da Weather





As we have mentioned in the planning stages, we would like to incorporate the use of a black and white effect, this music video does the same as seen from the screen grab and actual full video. It creates a sense of unknown as colour is something our eyes judge constantly. Therefore, i believe the use of black and white footage will be successful as it may not be expected.


Another video by the same artist 'Ramson Badbonez' utilises special effects and graphics, this was also something, in the early stages of research and planning that we wanted to include. Here are some examples:



Eroded 'interupted signal' effect over a logo design.





Video 3: Fingerfood ft. Bva, Res, Leaf Dog - Back to the roots



The locations used in this video are very urban and gritty with a sense of street living and youth culture, these are themes our video would ideally express, this may be difficult to convey with limited people being in the video, but we will try are hardest to get the messages across.













Location permission letter draft

Dear Sir/ Madam,

In order to complete our coursework for our A2 media project, we have the task of filming a music video. We would like to seek permission to film on your premises at....

It is our intention to film at the dates listed below,  for no more than .... hours each day.

  • ../../..
  • ../../..
  • ../../..
We very much hope that you will consider our application appropriate and grant us permission to film. 

Kind regards, 
Yours sincerely, 

Lucy King and Max Dandy.

Animatic Storyboard

Group roles - Change

Unfortunately, our group has become smaller due to one pupil leaving the school, therefore, me and Lucy (the remaining members) will take on the roles and responsibilities of the member that has left.

Interms of the responsibilities that will need to picked up are; lighting, editing and sound engineering,

Max: Editing

Lucy: Lighting

Max/Lucy: Sound engineer

(This will be  shared responsibility to ensure the amount of roles are equal and to ensure one of us doesn't struggle with too many roles)

Friday 26 September 2014

Rock music video 2: Guns N' Roses - Sweet child O mine



Analysis

Editing

In relation to editing, all of the shots are cut very faced paced, this is stereotypical of rock and roll music. As well as this, it creates a sense of chaos and mayhem which is typical to rock and roll music also. In addition, there is varietal use of black and white and normal colour shots. This creates a retro feel to the music video, Guns N' Roses are an old and classic rock band so the black and white footage does fit amongst the colour shots. During the time this music video was shot, they were not as old and classic as they are now, they were in their prime as a rock band, despite this the black and white shots are well suited to the music video.

Mise en scene

Noticeably, the use of musical instruments such as guitars, drum sets and microphones are used as props but they are more subtle as they are expected in a rock and roll music video and are therefore seen less obviously as props. As the shots are of the bands performance, they are seen throughout the entire video. Furthermore, another prop that I saw throughout were cigarettes, the band members were smoking cigarettes in the non performance as well as the performance shots. This gave me the impression they were very causal about their line of work, smoking is also part of the Rock and roll image, so this is typical of the genre.
The clothes the band were wearing (costumes) were very dark, the majority of the pieces of clothing were black which is conventional to the 'darkness' of rock and roll. Most Rock and roll artists wore and still wear dark clothes, its just tradition. The body language seen in the music video from all of the band members was very chilled out and relaxed which gave a 'too cool for school' impression.

Camerawork

As I mentioned in the beginning, the editing was very fast paced and chaotic, but so was the camerawork, the camera was constantly moving and zooming in and out of shots, this added more chaos to the video, but it works if that is the vibe the video is trying to create. The whole video was of the bands performance, despite a few short shots of the band members sitting around and talking to girls. 





Grime/Hip-Hop music video analysis 2: Lunar C - Reality check



Analysis

This music video, was born out of a genre called British underground Hip-Hop.


yet to finish

Grime/Hip-Hop Music video analysis 1: Astroid Boyz - Rinsa ft. Manga (roll deep)



"The setting that grime video's are typically set in are the streets and cities that the artist has grown up in. The main artist is being followed around by other people dressed similarly to them who are from the same class of people as the artist. The typical clothing that is worn in grime music video's are jeans and tracksuits (usually black or dark coloured) The connotations of the colour black are connected with power, death and evil. This is similar to the lyrics that are usually spoken in the music video's."

Mise en scene
It is arguable to point out that the mise en scene is highly related to the artist image, from what they are dressed in and the locations they have shot in. Attention and respect are two things most grime artist strive for and they achieve these by creating their own image, they need to stand out from the crowd and be noticeable. The artist in the video, 'The Astroid Boyz' wear a style of clothes called urban street wear, this allows them to create a link with their audience as most people who listen to this type of music dress this way. The clothes they wear are also heavily branded and as far as i know quite expensive, this is where the fans respect them. The locations shot in are parks, alleys, flats etc, these may link to the songs narrative but the also link to the origin of the genre which began on the streets as an underground genre. There is a shot of one of the artist infront of a brick wall, this creates realism and is also conventional of the genre, as are the other locations used.

Conventionally, grime artist never take on random roles, they always play themselves as they are trying to establish their image, unlike pop music where the artist image is already established which allows them to take on random roles. What makes a good grime artist is someone who is respectable, speaking truth and are generally likeable in terms of image and style to the audience.

Camera Work
The use of close ups are highly evident, this shows the artists facial expression and generally how they are reacting to what they are saying. There is also use of mid shots which let some of the background scenery and other artists in the group be seen by the audience. This also creates realism, as they are filming in an open area that hasn't been closed for filming, unlike pop music videos which are generically shot in a studio and don't look as realistic as videos such as this. This blatant realism is how the artists relate to the audience, as whats going on in the video may be highly relatable to the audiences own lives, as they are apart of and follow the same music culture.

Editing
The footage is edited on beat and at the same pace of the track. This is conventional of the genre as the lip synching is vitally important to make it look like the artists are saying their words there and then and not have it looking like they have pre-recorded it and just placed the footage with it. In addition to this, there were some effects included, for instance, when the there was a droned out wobbly sound, there was a linear wobble in the footage that made it look like a TV losing signal slightly. This is effective as it adds excitement to the footage and as it is in time with the music, the audience can begin to piece together the relationship between the video and the sound.



Pop music Video analysis 2: Martin Garrix-Animals



Mise en Scene
The location used for the majority of the music video is a night club and the people in the club are reacting to the music and as the song begins to build up and tension is created, the reactions become bigger and bigger. Everyone looks like they're having the time of their lives dancing around. This is typical in pop music and what the artist may have been trying to do is make the audience understand that Martin Garrix's music has this amazing effect on people. This also links to the big focus of artist image in the pop industry. The costume of the five mysterious figures the camera focus's on are masks of different animals which conceals their identity, but we can still begin to guess that the one with the tiger mask is Martin Garrix himself as he is the main one with the most attention further persuing the idea of artist image.

Editing
On the beat cutting/editing which makes the video easier to watch. 

Camera Work
variation between close ups and mid shots of the five masked figures causing chaos and dancing when the song builds up and eventually drops.

Grime/Hip-Hop Music video analysis 2: Astroid Boyz - Rinsa ft. Manga (roll deep)



"The setting that grime video's are typically set in are the streets and cities that the artist has grown up in. The main artist is being followed around by other people dressed similarly to them who are from the same class of people as the artist. The typical clothing that is worn in grime music video's are jeans and tracksuits (usually black or dark coloured) The connotations of the colour black are connected with power, death and evil. This is similar to the lyrics that are usually spoken in the music video's."

Mise en scene
It is arguable to point out that the mise en scene is highly related to the artist image, from what they are dressed in and the locations they have shot in. Attention and respect are two things most grime artist strive for and they achieve these by creating their own image, they need to stand out from the crowd and be noticeable. The artist in the video, 'The Astroid Boyz' wear a style of clothes called urban street wear, this allows them to create a link with their audience as most people who listen to this type of music dress this way. The clothes they wear are also heavily branded and as far as i know quite expensive, this is where the fans respect them. The locations shot in are parks, alleys, flats etc, these may link to the songs narrative but the also link to the origin of the genre which began on the streets as an underground genre. There is a shot of one of the artist infront of a brick wall, this creates realism and is also conventional of the genre, as are the other locations used.

Conventionally, grime artist never take on random roles, they always play themselves as they are trying to establish their image, unlike pop music where the artist image is already established which allows them to take on random roles. What makes a good grime artist is someone who is respectable, speaking truth and are generally likeable in terms of image and style to the audience.

Camera Work
The use of close ups are highly evident, this shows the artists facial expression and generally how they are reacting to what they are saying. There is also use of mid shots which let some of the background scenery and other artists in the group be seen by the audience. This also creates realism, as they are filming in an open area that hasn't been closed for filming, unlike pop music videos which are generically shot in a studio and don't look as realistic as videos such as this. This blatant realism is how the artists relate to the audience, as whats going on in the video may be highly relatable to the audiences own lives, as they are apart of and follow the same music culture.

Editing
The footage is edited on beat and at the same pace of the track. This is conventional of the genre as the lip synching is vitally important to make it look like the artists are saying their words there and then and not have it looking like they have pre-recorded it and just placed the footage with it. In addition to this, there were some effects included, for instance, when the there was a droned out wobbly sound, there was a linear wobble in the footage that made it look like a TV losing signal slightly. This is effective as it adds excitement to the footage and as it is in time with the music, the audience can begin to piece together the relationship between the video and the sound.


Rock Music Video analysis 1: Red Hot Chilli Pepper - Californication



Analysis

The type of video this falls into a category in relation to Andrew Goodwin's theory is disjunctive as the band are taking on roles that are nothing related to their everyday lives. As well as this, there is little narrative to the video, its an animation. It frames, what seems to look like a video game.

Editing

The editing in this music video cuts off the beat. This is stereotypical of a rock music video. Although, the footage is cut off the beat, it is still very fast paced and the irrelevant narrative makes it easy to watch, you do not get bored of watching it as its so spontaneous, you don't know whats going to happen next. For example, there is a quick transition from this snowboarder on top of the train, then going through the tunnel. There is then a jump cut to another animated figure swimming in the depth of the sea. This is very spontaneous and unpredictable, hence why the video does not get boring.










Camera work

As the majority of the video is an animation, there is little camera work used. However, there are sections where there are clips of the band playing there instruments. Conventionally, the main singer is framed the most with close ups and mid-shots. There are also some long shots of the whole band mid performance, this is also typical of rock music video.


Mise en scene
It is obvious to say that the band have no t shirts on and are showing their torso's off. This is another conventional characteristics in rock music videos, they may do this to look more gritty and 'hardcore'. Furthermore, the band footage has been shot infront of a green screen, footage of the sky has then been edited on to create some sense of location. The use of the sky could relate to them being 'sky high' as there is general links to drug use and rock music. as well as this, they may have used this to create the impression that they are out of reality, this goes hand in hand with the animation as it gives the audience an escape from everyday reality.